I design enterprise B2C SaaS and B2B products and the systems that scale them

I design enterprise B2C SaaS and B2B products and the systems that scale them

Rodrigo Fernando

Rodrigo Fernando

Explore my projects

Explore my projects

Rodrigo F.

I take on complex products and ship experiences that feel effortless and scalable

I take on complex products and ship experiences that feel effortless and scalable

I take on complex products and ship experiences that feel effortless and scalable

Product Designer with 5+ years across complex B2B and B2C platforms, design systems, and AI-powered products.

My work spans from consulting with start-ups, building MVPs, refining component libraries, and shipping features, to leading end-to-end projects at Deloitte, where I designed a greenfield M&A platform that grew user engagement 50×, and co-built a design system that cut dev time by 70%.

I work best at the intersection of product strategy and interface design, turning complex ideas and data-dense platforms into experiences people can actually use.

Product Designer with 5+ years across complex B2B and B2C platforms, design systems, and AI-powered products.

My work spans from consulting with start-ups, building MVPs, refining component libraries, and shipping features, to leading end-to-end projects at Deloitte, where I designed a greenfield M&A platform that grew user engagement 50×, and co-built a design system that cut dev time by 70%.

I work best at the intersection of product strategy and interface design, turning complex ideas and data-dense platforms into experiences people can actually use.

Recommendations

“Dedicated and detail-oriented designer with a strong growth mindset, always striving to improve and enhance user experiences.”

“Dedicated and detail-oriented designer with a strong growth mindset, always striving to improve and enhance user experiences.”

Ivana D.

Senior Product Designer at Deloitte UK

“Highly creative, hard-working designer with strong project management and communication skills. He excels at meeting deadlines, presenting ideas, and solving design challenges.”

Katherine M.

Marketing Manager at South Bank Colleges

“Proactive and insightful designer who quickly delivers quality work. At Helsa, his clickable prototype played a key role in securing VC-backed accelerator funding.”

Rob C.

Entrepreneur & Fintech Leader

Let's talk

drigofernando@gmail.com

© Rodrigo Fernando 2026

© Rodrigo Fernando 2026

Rodrigo Fernando

Rodrigo Fernando