Blending human-centred design,
visual & technical expertise, and
strategic approaches.

Rodrigo Fernando

Rodrigo Fernando

Rodrigo Fernando

Rodrigo Fernando

Explore my projects

Explore my projects

Rodrigo F.

I specialise in crafting
seamless and accessible
digital products.

I specialise in crafting
seamless and accessible
digital products.

I specialise in crafting
seamless and accessible
digital products.

I specialise in crafting
seamless and accessible
digital products.

I thrive on solving complex problems and care for products I work on, showing intrinsic motivation for meaningful work.

With a background in SaaS Fintech, Digital Health,

E-commerce, and other sectors, I thrive on solving complex problems, collaborating with diverse teams, and building impactful products.

I thrive on solving complex problems and care for products I work on, showing intrinsic motivation for meaningful work.

With a background in SaaS Fintech, Digital Health, E-commerce, and other sectors, I thrive on solving complex problems, collaborating with diverse teams, and building impactful products.

Product Design

Product Design

Creating user-centred and intuitive digital experiences, developing scalable systems and products, and ensuring accessibility and design best practices.


From UX research, usability testing, and interaction design I aim to craft engaging products that meet both user needs and business goals.

UX/UI Design

UX/UI Design

Web & App Design

Web & App Design

Accessibility Design

Accessibility Design

Data Driven Design

Design System

Design System

UX Research

UX Research

Accessibility Design

Web Design

Web Design

Building and optimising websites using no-code tools like Webflow, Framer and Shopify. Whether it's an e-commerce platform or marketing sites.


Ensuring website are functional, visual compelling and conversion-driven tailored to the target audience.

No-Code Website Development

No-Code Website Development

Website Optimisation

Website Optimisation

E-commerce Website

E-commerce Website

Website Design & Strategy

Website Design & Strategy

SEO Optimisation & Analytics

SEO Optimisation & Analytics

Design Consulting & Facilitation

Design Consulting & Facilitation

Helping teams streamline their product design process through strategic consulting, workshop facilitation and stakeholder collaboration.


From running design sprints, bringing clarity, strategy, and user-first mindset to every project.

Product Strategy

Product Strategy

Workshop Facilitation

Workshop Facilitation

Product Discovery

Product Discovery

Branding & Visual Design

Branding & Visual Design

From idea to impact

What are we building?

What are we building?

Send me a project inquiry

Or send me an email

Recommendations

Recommendations

“Dedicated and detail-oriented designer with a strong growth mindset, always striving to improve and enhance user experiences.”

Ivana D.

Senior Product Designer at Deloitte UK

“Highly creative, hard-working designer with strong project management and communication skills. He excels at meeting deadlines, presenting ideas, and solving design challenges.”

Katherine M.

Marketing Manager at South Bank Colleges

“Proactive and insightful designer who quickly delivers quality work. At Helsa, his clickable prototype played a key role in securing VC-backed accelerator funding.”

Rob C.

Entrepreneur & Fintech Leader

© Rodrigo Fernando — 2025

© Rodrigo Fernando — 2025

© Rodrigo Fernando — 2025

Rodrigo Fernando

Rodrigo Fernando

Rodrigo Fernando

From idea to impact

What are we building?

Send me a project inquiry

Or send me an email

From Idea to impact

What are we building?

Send me a project inquiry

Or send me an email